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The Razor’s Edge

The Razor’s Edge of marketing is: “Just in Time”

Tomorrow’s product positioning will be different from today’s current positioning. Global forces “transform” the marketing landscape every day. The turf is constantly changing.

Because RazorM captures real time conversational data on a continuous basis that measures consumer’s needs, wants, emotions and desires, a product’s positioning can be fine-tuned and launched in social media channels in real time.

Interwoven in consumer conversational corpuses are hidden the global transformational forces to concern to them. RazorM’s algorithms identify, catalog and rank these forces and determine their consumer relevance.

If a company is not deploying and factoring in the “Global Transformational Forces” which change every day, and which dramatically affect consumer behavior, the company is outdated.

Real-time viral marketing, based on individual and global transformational forces is the new standard for positioning and selling products.

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