Real estate transactions are transitioning to digital as the pandemic has disrupted nearly every aspect of home buying, from house hunting to securing a mortgage, getting an appraisal, notarizing documents and signing the final closing documents.
The Exchange USA is leveling this real estate digital transformation through intelligence gained from RazorM’s real-time analytics of buyers and seller conversational corpuses.
From this analysis the Exchange USA’s has launched its proprietary product “Virtual In-Person” tour. This tour allows customers to be in the home without being there in person. It’s almost as if their brain can’t tell the difference between real and virtual during the experience.
Correctly understanding the emotional factors involved in the real estate buying experience, and applying new technology , has resulted in the right solution that customers wanted but hadn’t yet been able to articulate.